Gen Z, millennials drive adoption of AI for holiday shopping

Those groups are harnessing artificial intelligence for gift ideas and to compare prices this season, a new survey states. While nearly a quarter (23%) of consumers overall are likely to use chatbots and AI tools to shop this holiday season, millennials and Gen Z shoppers are leading the way in using the technology, according to an Epsilon Pulse report. Forty-four percent of millennials and 42% of Gen Z respondents said they are likely to use chatbots and AI tools for holiday purchase inspiration.