The new digital playbook for BFCM

Consumers are bombarded with marketing messages during the holiday season, especially through email, a veritable constellation of offers. Inboxes typically start to get flooded during the BFCM weekend, but with the holiday season extended and some shoppers crossing off their lists as early as October, consumers will become overwhelmed by brand messages earlier than ever. 
Future Commerce’s latest New Modes Report found that 55% of consumers will even unsubscribe from brands they like if they are too heavy-handed, so brands need to be thoughtful and intentional with their approach.