Why cookies still matter for privacy and data strategy

Whether third-party cookies finally crumble, they are creating compliance headaches—and strategic blind spots—for publishers and marketers. As Bettina Lippisch, Omeda’s VP of Privacy and Data Governance, pointed out during her talk at OX8, cookies are more than tech—they’re potentially capturing a sharing personal data of your site visitors. And the laws are catching up. 
“Cookies collect PII. What you looked at, where you went, how long you were there, where you logged in from—it’s all data. And it’s all subject to the same rules.”