6 Steps to make the cookie crumble your way

By postponing the deprecation of third-party cookies, Google just did everyone a big favor. You may have sighed relief, but don’t get too comfortable. Few advertisers were truly ready for a cookieless web. Like a math test in school, where almost no one is really ready, moving the deprecation of cookies to mid-2023 has been met with an industry-wide sign of relief. Unfortunately, like with the postponed test, this has been followed but the same response we all often had in school; a belief that there is now extra time to waste.