The email marketer’s guide to SMS

SMS and email aren’t just parallel marketing channels. They’re great partners for delivering a consistent and personalized customer experience—the kind that consumers have come to expect from brands. Learn how to translate your skills to convert and delight your subscribers.
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As an email marketer, you know that email is only part of the job. There’s a whole world of responsibilities tied to the role: compliance, mobile optimization, analyzing results, and A/B testing (oh, so much A/B testing). It’s no wonder some email marketers may be hesitant to take on SMS marketing, too; they feel they already have enough on their plate.