The ultimate Google ads feed optimisation guide for 2025

Feed optimization in Google Ads is the process of improving the product data feed uploaded to Google Merchant Center to enhance the performance of shopping ads. This feed includes details like product titles, descriptions, prices, and images, which are crucial for ads appearing in Google search results and other surfaces. As a Google Ads specialist agency, we emphasize that a well-optimized feed can significantly boost click-through rates (CTR), conversion rates, and return on ad spend (ROAS), making your advertising more cost-efficient.