Everybody loves gift cards — including fraudsters

It’s easy to understand why everybody loves gift cards, especially the digital kind. Unfortunately, the “everybody” who loves gift cards includes fraudsters. As liquid as cash, ill-gotten gift cards can be instantly and easily monetized, and transactions are largely irreversible. This creates a dilemma for merchants who want to offer gift cards to please good customers without inviting massive fraud. And that’s where things get complicated.

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