Influencer trends: how to negotiate with influencers in 2025 and beyond

The influencer marketing industry is beginning to mature – slowly, but it is happening. And with that slow maturity, we start finding some level of standardization, best practices, and everyone involved starts to get a little more savvy. We’ve still got a way to go, and as the industry grows and changes, so should we along with it.
I wanted to know how the industry changed in 2024, and where marketers thought influencer marketing would go in 2025.