How to tailor marketing for different generations

Reaching your diverse constituents with the right message takes more than one great idea. Everyone is unique, and the more you know about who you are reaching, the better you can tailor your message to fit their tastes, needs, and preferences. For higher-ed marketers who often communicate with a wide range of individuals – such as students, parents, faculty, alumni, donors and more – understanding these differences can help in creating audience segments and custom messages that will be more relevant and more effective.