3 Holiday retail strategies to keep customers coming back

As the holiday season approaches, retailers face a unique opportunity to strengthen customer relationships and drive long-term loyalty long after December. With Cyber Week spending reaching an astonishing $38 billion in 2023, up 7.8 percent from the previous year, it’s clear that consumers are ready to spend, especially on digital channels.
However, for brands to get new and returning customers to spend with them and break through the noise of holiday offers, they must make a good first impression. And they only get one chance.