AI-driven propensity modeling to predict next purchase

For large companies, retaining customers is crucial for sustained growth and profitability. For smaller entities, it’s often a matter of survival. However, with countless alternatives at customers’ fingertips, maintaining loyalty is challenging.
Artificial intelligence (AI) offers a promising solution. Its ability to process vast amounts of data rapidly and identify patterns can revolutionize how businesses understand and engage with customers. Propensity modeling, an AI-driven technique, can be a powerful tool to help your company win the battle for customer loyalty.