Live commerce: Trends, tools & best practices for engagement

A new frontier of shopping is here…and it’s live! With live commerce, brands and consumers are interacting in ways that feel more personal, spontaneous and engaging. Let’s dive into how this trend is changing eCommerce. While traditional eCommerce allows consumers to browse, click and buy at their own pace, live commerce is all about instant interaction. With live shopping events, consumers can view products in action, ask questions in real-time and even make purchases directly through a live stream. Platforms like TikTok Live Shopping, Facebook Live Shopping and specialized live shopping apps offer brands the chance to showcase their products in a dynamic way that standard online stores simply can’t match.