In-store shopping sentiment on rise

In-store shopping sentiment is up 21%, according to a Ryder System Inc. annual e-commerce study, and while consumers have a robust appetite for online shopping they are embracing in-person shopping. The fact consumers want a blend of physical and digital convenience underscores the important of retailers having an omnichannel strategy, according to a press release on the findings.
“Retail and e-commerce continue to evolve,” Jeff Wolpov, senior vice president of e-commerce for Ryder, said in the release. “The emergence of e-commerce and growth of omnichannel fulfillment, particularly over the past four years, has altered consumer expectations and behavior dramatically and will continue to do so as time and technology allow.”