Subject line tests and tips you haven’t tried

Subject line tests can help you get a better understanding of how to capture attention and cut through inbox clutter, but the “rules” around what separates a winning subject line from a loser aren’t so cut and dry.Read on to learn some of the subject line insights recently offered up by Senior Email Marketing Manager, Jaina Mistry.
Don’t underestimate your “From” line
Your subject line helps convince your audience to open your email, but your focus should be broader than that single line of text – it should be part of a cohesive lifecycle marketing strategy that engages subscribers at every touchpoint. According to Constant Contact, 45% of email subscribers will open an email simply based on who they think it’s from.