How brands can maximize consumer searches in the age of generative AI

For thousands of years, when people had questions they simply asked other people or went to the library. With the advent of search engines about 20 years ago, our ability to search for answers evolved and we now turn to a series of search engines to answer our questions.
Now with the rise of generative artificial intelligence (AI), search is evolving once again as the technology promises to play a major role in the future plans of Google and Microsoft’s Bing. We’re already seeing generative AI-powered search providing summarized results, giving consumers less of a reason to scroll through pages of search results.