Core differences between American and British consumers

If your brand caters to customers across both the United States and the United Kingdom, it’s important to understand their unique preferences so that you can set up a compelling customer experience that resonates both at home and across the pond.
That goes beyond converting currency from dollars into pounds, or adding a “u” to words like “favorite.” Consumer spending and behavior in each country ties back to regional customs and values, and it’s important to address those in your marketing and sales strategy.