How Ikea plans to take on eBay and Facebook with its resale marketplace

Ikea is planning to rival online furniture resale platforms such as Facebook Marketplace, eBay and Shpock with the launch of its new peer-to-peer marketplace. The Swedish giant is trialling a platform which allows customers to sell their unwanted Ikea pieces in Madrid in Spain, and Oslo inNorway, before looking to expand the model to more cities.
Global retail boss Tolga Öncü explains the vast majority of home furnishings that are being sold between consumers are Ikea products and as such, “there is a big opportunity to help facilitate that, with more easy access to Ikea data about those products”.