Multichannel marketing remains a challenge

While more marketing professionals are finding success with multichannel marketing, questions surrounding best practices remain. Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an effective strategy remains a core challenge for 53% of marketers executing a multichannel marketing plan, according to a recent report by Ascend2. The growing use of artificial intelligence (AI) could either further complicate or simplify the future of multichannel marketing.