How people search: Understanding user intent

Unlock the power of understanding user intent in SEO. Learn how to optimize your content to meet users’ needs and improve your website’s rankings. In its earlier days, Google relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (then known as the Google Dance).
Since those days, Google Search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs.