Ulta Beauty, Google partner on AI-powered shopping experiences

The beauty retailer has launched Ulta AI, a shopping assistant available on its website that soon will roll out to its app. The Ulta assortment will be shoppable within Google surfaces over the next month, including AI Mode in search and the Gemini app.
Brief:

Over the next month, Ulta Beauty is enabling agentic commerce in Google’s AI Mode in search and the Gemini app, the beauty retailer announced Wednesday.