Delivering ‘niche at scale’: A look at influencer marketing trends

As the impact of creators and online communities is seen in big brand campaigns, is influencer marketing set to challenge the idea of demographic and psychographic customer personas? We ask the experts about current trends, from AI to first-party data.
Influencers continue to be a part of many brand marketing strategies, with a surge in data-driven tools and features offered by social platforms, such as TikTok Shop, which was rolled out in the US last month.