Why digital wallets are the key to modern loyalty marketing

Whether they’re shopping online or inside a physical store, today’s shoppers are growing tired of keeping track of countless credit, debit and loyalty cards. They clutter up their wallets and make shopping feel less than convenient.
Increasingly consumers want a quick and seamless payment experience, which is exactly what digital wallets provide. This is why nearly 50% of consumers were using digital wallets at the end of 2022, and experts predict digital wallets will overtake plastic cards by 2030.