Generative AI: 75% of marketers are already using it or actively considering it

Econsultancy’s Future of Marketing survey found that 32% of marketers say their organisation is already using generative AI tools and 43% are actively considering doing so. Any discussion about martech or trends and innovation in 2023 has so far been dominated by generative AI, spurred on by the releases of ChatGPT and DALL-E 2 last year, and the proliferation of new generative AI-augmented tools.