What can Twitter analytics tell you?

Everyone from small businesses to individuals aspire to build a following community on Twitter. This is tricky. But, it’s possible, if your strategy is informed by Twitter analytics and data. That is to say, this is crucial for fostering engagement, increasing reach, and building a thriving community on Twitter. 
Launched in 2014, Twitter analytics provides valuable insights into key metrics.  For instance, you can analyze follower growth, tweet impressions, engagement rates, profile visits and more. Twitter analytics dashboard helps to gain a deeper understanding of your audience’s preferences, identify the most engaging content, and tailor your strategies accordingly.