Google virtual try-on – what is it, and how does it affect SEO?

Google has taken many steps over the years to advance the online shopping experience for users. From the introduction of Google Lens’ ‘search what you see’ back in 2017, to the advancement of the Shopping Graph in 2021, Google is making it ever  more simple for users to have a comprehensive and engaging shopping experience, without ever having to leave the SERPs. 
The launch of Google’s virtual try-on AI tool has taken this one step further, allowing users to visualise an item of apparel on a range of models with different skin tones, sizes, and body shapes, all from just one image, while offering new and advanced filtering capabilities to help narrow down the list of products.