Claude SEO: How to get your brand featured in Claude AI answers

Claude SEO optimizes your content for citation in Anthropic’s Claude AI. This guide covers ClaudeBot and anthropic-ai bot access, content structure for factual accuracy, building authority signals Claude values, and tracking your Claude citation rate.
What is Claude SEO?
Claude SEO refers to optimizations that make your content more likely to be cited in Claude’s responses. Claude, developed by Anthropic, is one of the most widely used AI assistants globally — powering Anthropic’s Claude.ai, Amazon Bedrock, and countless third-party integrations.