Consumer spending in Apps hits new milestone

Consumers are making more purchases than ever through apps, reaching a record $32 billion in the first quarter of 2021, according to a new report from App Annie. Compared to the same period in 2020, spending rose 40%, highlighting the rapidly changing shopper habits to online and digital channels field by the Covid-19 pandemic. Stay-at-home orders, which first began in March 2020 around the globe, influenced how people spend money and which apps they used.  Read more…