A starter guide for customer insights analysis

If you’re just getting started in building a voice of the customer program, this article on how to gather customer insights is for you. Already have an initiative in place? The following tips might be a useful refresher. What do customers love—and hate—about your products? Where are they most likely to give up during the ordering process? How does the product they receive compare with the one they imagine when they order from you?  Read more…