How A.I. can unlock the opportunities of a new shopping era

To say 2020 has been an unconventional year for retailers is an understatement. Coronavirus has profoundly shifted what consumers buy and how they buy it. The good news: artificial intelligence (A.I.) and machine learning technologies can provide retailers with real-time insights to tailor their marketing and product offerings and meet consumer expectations. As small- and medium-size retailers rapidly adopt digital tools, A.I.-driven options can help them keep pace with competitors by harnessing data and responding swiftly to new consumer patterns, personality, humor and commands. Read more…