Pinterest’s new ad format automates personalized messaging

Pinterest this week introduced a customizable advertising format that lets marketers automate the process of building personalized creative to target specific audiences. Advertisers can make multiple versions of Pins from digital assets or a product feed, automatically importing product data such as price, location and availability for target audiences.
Pinterest named RevJet, StitcherAds and Smartly.io as approved partners to provide software tools and templates to design dynamic creative ads, helping advertisers reduce the time and effort that would otherwise be required to create hundreds of customized ads for specific audiences to drive sales. Marketers also can run tests of the creative to compare which ads drive the best performance. Read more…