McKinsey Global Institute projects that the global market for cross-border, business-to-consumer e-commerce will top $1 trillion by next year, writes Susan Lund. Seventy-five nations have agreed to participate in World Trade Organization talks, beginning in March, on cross-border e-commerce, one of the fastest-growing and thorniest areas of global trade.
The big picture: Consumer-facing e-commerce has become a $3.5 trillion global market, and some $700 billion of those purchases occur across borders, but there are almost no existing international rules in place for it. Read more…
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