Amazon seeks a better way to do loyalty rewards with new Moments program

The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform. Amazon announced a new self-service loyalty offering called Amazon Moments, which doles out both physical and digital rewards for marketers that are fulfilled, shipped and delivered by the online retailing giant. The cross-platform feature, rolling out to more than 100 countries and available on iOS, Android and more, marks another ramp-up in the Seattle-based company’s attempts to attract more brand dollars by building out digital and mobile-first products that are focused on simplicity — with Amazon doing heavy lifting on the back end — and that tie back to its e-commerce platform.  Read more…