Influencer tiers for the influencer marketing industry

The influencer marketing industry is rapidly growing and evolving. Latest estimates predict influencer marketing spend will reach $5-10 billion by 2020, and Instagram influencer marketing alone will reach $2.28 billion in 2019. Now that influencer marketing has become mainstream, marketers are looking to tap into the next set of high-value influencers to improve performance. Amidst this scramble for fresh blood, new influencer tiers (such as “ nano-influencers”) are suddenly thrust into the spotlight. Read more…