AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond

ai automation and analytics 3 critical strategies for cmos in 2019 and beyond | AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyondThe digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. Itโ€™s tempting to look back as we head into the holidays, but CMOs are even now peering at the horizon, trying to stay ahead of what comes next. Across a martech landscape that has grown exponentially in size in recent years, there are some technologies and trends that have certainly jumped the shark. Many hyped-up start-ups will be pressured to prove value in order attract the C and D series investment that would make them true players over time. More established brands and tools will swallow up some of this struggling tech and talent as the industry consolidates; others will perish as it matures. Read more…

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