AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond

The digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. It’s tempting to look back as we head into the holidays, but CMOs are even now peering at the horizon, trying to stay ahead of what comes next. Across a martech landscape that has grown exponentially in size in recent years, there are some technologies and trends that have certainly jumped the shark. Many hyped-up start-ups will be pressured to prove value in order attract the C and D series investment that would make them true players over time. More established brands and tools will swallow up some of this struggling tech and talent as the industry consolidates; others will perish as it matures. Read more…