Three ways to use Instagram’s IGTV for your brand strategy

Instagram announced two significant milestones: the social channel reached 1 billion monthly users and it rolled out a platform called IGTV, a mobile-first, YouTube-esq, social experience curated to longer, vertical videos. It’s Instagram’s way of bringing brands closer to audiences and allowing people to discover them.
For the brand communicator, it’s more content to create. We’re in the story-tizing era, and 1 billion users are busy sharing their lives visually. By 2021, mobile video will account for 78% of mobile data traffic. Now is the time for your brand to capitalize on a familiar platform that’s added a twist. Read more…