PRESS RELEASE – The first edition of its ‘TOP 100 Cross-Border Sustainable Marketplaces Europe’ report

Cross-Border Commerce Europe is launching the first edition of its ‘Top 100 Cross-Border Sustainable Marketplaces Europe’ report. The analysis, which is set to be annual, looks at the sustainability and CSR performance of the top 100 world marketplaces selling online cross-border in Europe.

Cross-Border Commerce Europe is launching the first edition of its ‘Top 100 Cross-Border Sustainable Marketplaces Europe’ report. The analysis, which is set to be annual, looks at the sustainability and CSR performance of the top 100 world marketplaces selling online cross-border in Europe. It covers all countries in the EU 27 as well as the UK.

Brussels, 28 January 2021. Cross-Border Commerce Europe – the platform that drives cross-border eCommerce in Europe – is launching a study that maps the 100 best global marketplaces in the sector and analyses their cross-border sustainability performance in Europe. eBay takes the pole position with a score of 68.9 out of 100. A study carried out by CBCommerce with support from FedEX Express and Worldline.

The ‘Top 100 Cross-Border Sustainable Marketplaces operating in Europe’ is a compilation of cross-border sustainability data of the best performing marketplaces websites.

The ranking is based on a score of 100 across 10 weighted KPIs:

  • Cross-border sustainability objectives (20 points)
  • Cross-border sustainable business model (15 points)
  • Cross-border sustainable shopping experience (15 points)
  • Sustainability certification & labels (10 points)
  • Sustainable product assortment (10 points)
  • Sustainable last mile delivery & transport carriers (10 points)
  • Brand partners (7.5 points)
  • Far East manufacturing & transport (5 points)
  • CO2 carbon footprint measurement (5 points)
  • Sustainability executives (CSR) (2.5 points)

This study takes into account all types of online platforms (B2C, B2B, C2C, P2P) and covers all sectors except travel.

The Top 10 Global Cross-Border Sustainable Marketplaces operating in Europe is made up of:

– Top 1: eBay (US)
– Top 2 : Redbubble (Australia)
– Top 3: Etsy (US)
– Top 4: Rakuten (Japan)
– Top 5: Amazon (US)
– Top 6: Amazon Handmade (US)
– Top 7: Threadless (US)
– Top 8: Bol.com (The Netherlands)
– Top 9: StockX (US)
– Top 10: Leboncoin (FR)

Pre-owned and second-hand business models

It is not surprising that eBay is the winner as since its launch in 1995, sustainability has been a key factor for this global marketplace. With a focus on selling pre-owned and second-hand products, about 16% of eBay’s revenues are estimated to be green and clean. This authentic, sustainable C2C business model receives a maximum score of 15 on the cross-border  sustainable business model KPI, elevating it to first position with a total eRank score of 68.9 out of 100.

Amazon, as a B2C cross-border marketplace with 53% third party B2B sellers, focuses on selling new goods, which makes its business model score less than average. Nevertheless, an eRank no. 5 could be achieved due to its clear goals on environmentally-friendly warehouses and electrical delivery vehicle fleets as well as sustainable materials, products and packaging offerings.

Top EU sustainable marketplaces – including the UK

Top scoring European sustainable marketplaces (including those in the UK) are: Bol.com (the Netherlands) with eRank no. 8, Leboncoin (France) with eRank no. 10, Spreadshirt (Germany) with eRank no. 11, ASOS (UK) with eRank no. 14, FNAC (France) with eRank no. 15, Zalando (Germany) with eRank no. 17, Farfetch and Lyst (UK) with eRank no. 19 and 20, La Redoute (France) with eRank no. 21, Vinted (Lithuania) with eRank no. 22 and United Wardrobe (The Netherlands) with eRank no. 24.

The most relevant key findings as per sustainable marketplaces KPIs were:

  • Cross-border sustainability objectives: 40% of top 100 marketplaces have clear and ambitious sustainability targets, in lines with the EU Green Deal 2030-2050. This research focused on UN Sustainability Goal no. 12 (Responsible Consumption and Manufacturing) and no. 13 (Climate Action and Sustainability Targets).
  • Cross-border business model: C2C platforms and resale social commerce APPs are the most adequate marketplace business model to enhance sustainability. C2C handcraft and customisation marketplaces get a higher than average sustainable eRank. DePop, Vinted, StockX are particularly fast-growing marketplaces.
  • Cross-border shopping experience: the research team purchased different products on the marketplaces, conducting an in-depth analysis of the design and sizing (fashion), delivery time slots, payments and transactions, green logistics, packaging, 9R services, return logistics and transparency. 27% of purchased products from the top 100 marketplaces are considered sustainable.
  • Certification and labels: 70% of the top 100 marketplaces adhere to non-profit organizations (.org) supporting, rating and certifying sustainability and circularity. Most marketplaces adhere and advocate eco-labels and certificates. The majority of the top 100 marketplaces adhere to eco-packaging (recycled).
  • Sustainable product assortment: 40% of the top 100 marketplaces aim to sell at least 20% durable products and services by 2025. Marketplaces have seen a 60% increase in searches for eco-friendly and eco-responsible items in the last year, with buyers increasingly searching for biodegradable, re-usable and vintage items.
  • Last mile delivery & transport: Marketplaces privilege partnerships with sustainable logistic providers. All logistics carriers have transport carbon footprint C02 emission reduction targets but FedEx, DPDgroup and DHL are the best scoring cross-border carriers.
  • Brand partners: Marketplaces are prioritizing the sale of sustainable brands on their websites. 50% of the top 20 EU consumer brands have precise and ambitious sustainability targets. 
  • Far East manufacturing & transport: Marketplaces’ logistics routes direct to consumer – by air – have the highest carbon footprint. Only 10% from the marketplaces penalize air transport.
  • CO2 carbon footprint measurement: The marketplace with the most sustainable cross-border logistics carbon footprint is Facebook, followed by C2C marketplaces eBay and Vinted. The average cross-border transport carbon footprint for an item sold on Amazon.de, delivered in Western Europe is 4.53kg C02/product, compared with 1.5kg CO2/product for eBay.
  • Sustainability executives (CSR): Nearly half of the top 100 global marketplaces have dedicated sustainable executives and a dedicated team to stimulate sustainable and environmental impact.

Sustainability as marketplaces’ strategic priority for the next decade

The ‘Top 100 Sustainable Marketplaces’ winner, eBay, scores 68.9 out of 100, while Digitec Galaxus at no. 100 scores 7.1. As durability is a newer focus for marketplaces, there is still plenty of room for improvement. In the last quarter of 2020, lots of initiatives towards a greener, more sustainable and digital way of live have been undertaken by brands, carriers and marketplaces alike.

Sustainability and circularity (including the 9R re-use-sell-pair-cycle) are, thanks to climate change and Covid-19 pandemic, the next decade’s strategic priorities for online marketplaces. Authenticity, transparency, personalization and customisation are key factors towards smarter, greener consumption, with a focus on rental and maintenance rather than possession and waste; pre-owned and recycled rather than new.

I would like to thank our market research partners FedEx Express and Worldline who, along with our research team, put all their energy behind the first edition of this eagerly awaited study. It makes sustainable marketplaces operating in Europe more transparent and stimulates a sustainability journey for this entire sector”, concludes Carine Moitier, the founder of CBCommerce.eu.

kpis top 100 sustainable marketplaces

About Cross-Border Commerce Europe
Cross-Border Commerce Europe is the European network and knowledge platform for all eCommerce and omnichannel players present in at least three countries in Europe. CBCommerce.eu connects the different actors with each other to increase visibility, share knowledge and figures, identify trends and specificities of each European country. Members of Cross-Border Commerce Europe are brands and retailers of all sizes. Partners are suppliers of services in all areas of trade.

For more information, testimonials or interviews, you can contact
Carine Moitier
Founder Cross-Border Commerce Europe
Mobile: +32 473 26 05 61
E-mail: info@cbcommerce.eu

Press coverage

Belgium

Nnieuws
eBay duurzaamste marktplaats, bol.com Europees koploper
https://nnieuws.be/artikel/ebay-duurzaamste-marktplaats-bolcom-europees-koploper

Gondola
bol.com, élue “plateforme européenne la plus durable”
https://www.gondola.be/fr/news/bolcom-elue-plateforme-europeenne-la-plus-durable

L’Echo
Quelles sont les plateformes d’e-commerce les plus durables?
https://www.lecho.be/entreprises/grande-distribution/quelles-sont-les-plateformes-d-e-commerce-les-plus-durables/10280364.html

Retail Detail
eBay duurzaamste marktplaats, bol.com Europees koploper
https://www.retaildetail.be/nl/news/algemeen/ebay-duurzaamste-marktplaats-bolcom-europees-koploper

Bruxelles City News
bol.com, élue “plateforme européenne la plus durable”
http://bruxelles-city-news.be/bol-com-elue-plateforme-europeenne-la-plus-durable/

Pub
QUELLES SONT LES MARKETPLACES EUROPÉENNES LES PLUS DURABLES ?
https://pub.be/fr/quelles-sont-les-marketplaces-europeennes-les-plus-durables/

Digimedia
E-commerce et durabilité sont-ils compatibles ?
https://digimedia.be/content.php?rubric=News&lng=fr&id=24463&title=ecommerce-et-durabilita-sontils-compatibles

France

Le blog du ecommerce
La marketplace la plus durable opérant en Europe est… eBay
https://www.leblogduecommerce.fr/la-marketplace-la-plus-durable-operant-en-europe-est-ebay/

Fashion Network
Durabilité: Ebay en tête des marketplaces transfrontalières
https://fr.fashionnetwork.com/news/premiumContent,1275517.html

IT Social
Les modèles de vente de biens d’occasion favorisent les marketplaces comme eBay et Leboncoin
https://itsocial.fr/enjeux-it/enjeux-strategie/enjeu-digital/les-modeles-de-vente-de-biens-doccasion-favorisent-les-marketplaces-comme-ebay-et-leboncoin/

LSA
EBay en tête du Top 100 des Marketplaces transfontalieres les plus durables
https://www.lsa-conso.fr/ebay-en-tete-du-top-100-marketplaces-transfontalieres-les-plus-durables,371503

Les clés du digital
La durabilité devient une priorité pour les marketplaces transfrontalières
https://www.lesclesdudigital.fr/ebay-est-bien-classe-sur-les-criteres-de-developpement-durable/

Ecommercemag
La marketplace la plus durable opérant en Europe est… eBay
https://www.ecommercemag.fr/Thematique/logistique-1222/Breves/marketplace-plus-durable-operant-Europe-est-eBay-356768.htm

DACH

Fashion Network
Cross-Border Marketplaces: Ebay führend in Sachen Nachhaltigkeit
https://de.fashionnetwork.com/news/Cross-border-marketplaces-ebay-fuhrend-in-sachen-nachhaltigkeit,1275772.html

Finanz Nachrichten
Cross-Border Commerce Europe Is Launching the First Edition of Its ‘Top 100 Cross-Border Sustainable Marketplaces Europe’ Report
https://www.finanznachrichten.de/nachrichten-2021-01/51850795-cross-border-commerce-europe-is-launching-the-first-edition-of-its-top-100-cross-border-sustainable-marketplaces-europe-report-004.htm

Finanzen.net
Ebay schlägt Amazon – Die Top Ten der nachhaltigsten Online-Marktplätze
https://www.finanzen.net/nachricht/aktien/ebay-schlaegt-amazon-die-top-ten-der-nachhaltigsten-online-marktplaetze-9759117

Klamm
Das sind die Top 100 der nachhaltigsten Online-Martkplätze
https://www.klamm.de/news/das-sind-die-top-100-der-nachhaltigsten-online-martkpl-tze-14N200375.html

Internet World
Das sind die nachhaltigsten Online-Marktplätze in Europa
https://www.internetworld.de/plattformen/online-marktplatz/nachhaltigsten-online-marktplaetze-in-europa-2626942.html

E-tailment
Studie Online-Modehandel, Joker-Jeans, Migros mit Voi Cube, Amazon, Ebay, digitale Zwillinge, Superstreusel, Purelei
https://etailment.de/news/morning_briefing/Morning-Briefing-Studie-Online-Modehandel-Joker-Jeans-Migros-mit-Voi-Cube-Amazon-Ebay-digitale-Zwillinge-Superstreusel-Purelei-23322

Online Händler News
Ebay schlägt Amazon – Die Top Ten der nachhaltigsten Online-Marktplätze
https://www.onlinehaendler-news.de/online-handel/marktplaetze/134294-nachhaltigste-online-marktplaetze-umweltfreundlich

Versendhaus Berater
Studie: Ebay ist aktuell die nachhaltigste Plattform in Europa
https://www.versandhausberater.de/aktuell/db/438952suf.html

SAZ
Das sind die nachhaltigsten Online-Marktplätze in Europa
https://www.sazsport.de/handel/marktplatz/nachhaltigsten-online-marktplaetze-in-europa-2627517.html

The Netherlands

Emerce
bol.com in ranglijst Cross-Border Sustainable Marketplaces in Europe
https://www.emerce.nl/nieuws/bolcom-crossborder-sustainable-marketplaces-europe

Duurzaam ondernemen
bol.com verkozen tot “meest duurzame Europese marktplaats”
https://www.duurzaam-ondernemen.nl/bol-com-verkozen-tot-meest-duurzame-europese-marktplaats/

Ecommerce News
Bol.com is de meest duurzame marktplaats uit Europa
https://www.ecommercenews.nl/bol-com-is-de-meest-duurzame-marktplaats-uit-europa/

Spain

Fashion Network
Ebay lidera el ranking de marketplaces transfronterizos sostenibles
https://es.fashionnetwork.com/news/Ebay-lidera-el-ranking-de-marketplaces-transfronterizos-sostenibles,1275616.html

Empresa Exterior
Expandir el negocio online por Europa es posible con Amazon e ICEX
https://empresaexterior.com/art/77855/expandir-el-negocio-online-por-europa-es-posible-con-amazon-e-icex

Portugal

Grande Consumo
A pegada ambiental do e-commerce
https://grandeconsumo.com/a-pegada-ambiental-do-e-commerce/#.YBpr-3dKiw4

United Kingdom

Jiji Press
Cross-Border Commerce Europe Is Launching the First Edition of Its ‘Top 100 Cross-Border Sustainable Marketplaces Europe’ Report
https://jen.jiji.com/jc/eng_bw?k=20210127005710

DMN Newswire
Cross-Border Commerce Europe Is Launching the First Edition of Its ‘Top 100 Cross-Border Sustainable Marketplaces Europe’ Report
http://dmnnewswire.digitalmedianet.com/2021/01/28/cross-border-commerce-europe-is-launching-the-first-edition-of-its-top-100-cross-border-sustainable-marketplaces-europe-report/

Global Banking & Finance
Cross-Border Commerce Europe Is Launching the First Edition of Its ‘Top 100 Cross-Border Sustainable Marketplaces Europe’ Report
https://www.globalbankingandfinance.com/category/news/cross-border-commerce-europe-is-launching-the-first-edition-of-its-top-100-cross-border-sustainable-marketplaces-europe-report/

ADVFN
Cross-Border Commerce Europe Is Launching the First Edition of Its ‘Top 100 Cross-Border Sustainable Marketplaces Europe’ Report
https://ca.advfn.com/stock-market/stock-news/84186365/cross-border-commerce-europe-is-launching-the-firs

Yahoo Finance
Cross-Border Commerce Europe Is Launching the First Edition of Its ‘Top 100 Cross-Border Sustainable Marketplaces Europe’ Report
https://finance.yahoo.com/news/cross-border-commerce-europe-launching-070000668.html

Picante Today
Cross-Border Commerce Europe Is Launching the First Edition of Its ‘Top 100 Cross-Border Sustainable Marketplaces Europe’ Report
https://picante.today/latest-news/2021/01/28/187723/cross-border-commerce-europe-is-launching-the-first-edition-of-its-top-100-cross-border-sustainable-marketplaces-europe-report/

Fashion Network
Ebay leads sustainability ranking of cross-border marketplaces in Europe
https://uk.fashionnetwork.com/news/Ebay-leads-sustainability-ranking-of-cross-border-marketplaces-in-europe,1276740.html

Tamebay
eBay top Cross-Border Sustainable Marketplaces in Europe
https://tamebay.com/2021/02/ebay-top-cross-border-sustainable-marketplaces-in-europe.html