eCommerce conversion optimization guide

eCommerce conversion optimization is the practice of improving the share of shoppers who complete a purchase, using both on-site levers and engagement-driven ones. Conversion isn’t only an on-site problem. A lot also happens after the click, through cart recovery, personalization, and cross-channel messaging that bring shoppers back to buy.
In this guide, you’ll get a clear definition and a formula to work with. You’ll also find out realistic benchmarks, the on-site and engagement levers that move the conversion rate, and how to prioritize them.