AI-referred shoppers convert better and spend more

AI is changing how consumers discover and purchase products online, and it’s happening fast. AI-referred shoppers on Shopify convert at nearly 50% higher rates and carry 14% higher average order values than organic search. Here’s what the early data says about how AI is reshaping commerce—and why the window to act is right now. Seemingly every week, there’s a new update or capability that makes a more compelling case for shoppers to use AI as their default shopping channel. But for all the discussion about what’s changing and what it means, most of it is heavy on predictions and short on actual behavioral data.