How AI-powered shopping will impact brick-and-mortar retail

People thinking about the impact of agentic AI in retail focus, quite naturally, on how the digital shopper journey is being affected. But the rise of AI also is having a profound effect on brick-and-mortar retail.
Key takeaways:

Retailers will need to identify whether their stores serve a “convenience” or a “discovery” mission for shoppers as AI boosts customer product knowledge.

The decision will affect everything from store design and layout to product assortment and workforce KPIs.