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The growth of zero-click search results may be slowing, according to new industry reports. Don’t rush into abandoning once-effective tactics; add new ones instead. Semrush-owned Datos analyzed “tens of millions” of desktop searches in the U.S. and Europe from March 2025 to March 2026, and published the results in “State of Search Q1 2026.” SparkToro’s Rand Fishkin added commentary.
Per the report, zero-click searches in the U.S. declined from 24.5% in December 2025 to 22.4% in March. Organic click-throughs increased from 42.0% to 44.9%.