Mixed reports on AI ecommerce traffic

Consumers arriving from AI search and chat may be high-intent and ready to buy, but the early evidence is uneven and easily misread. AI-referred visitors are engaging more deeply and converting at higher rates, according to the April 2026 Adobe Digital Insights “Quarterly AI Traffic Report” ( PDF).
Premium Engagement
AI-referred visitors in March were 42% more likely to purchase, according to Adobe, generating 37% more revenue per visit than visitors from other channels.