How to drive real ROI with AI in B2B marketing

AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. We’ve all felt it — that initial buzz around AI.  For a while, every marketing conversation started with “Did you see what ChatGPT can do?” Now the novelty has faded and it’s time for something much less flashy but far more critical: making AI actually work for our businesses.

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