Nearly half of shoppers used mobile for their latest retail purchase

The smartphone is no longer just a shopping tool. It has become the storefront. That was the central takeaway from the “ 2025 Global Digital Shopping Index: The Rise of the Mobile Window Shopper and What It Means for Payments,” a PYMNTS Intelligence report commissioned by Visa Acceptance Solutions. Drawing on surveys of 18,468 consumers and 3,464 merchants across eight countries, the report found that mobile devices now shape how consumers browse, compare, pay and shop inside physical stores. The shift is not subtle. It is structural.