How beauty brands win in 2026

Beauty shoppers now move from mall mirrors to TikTok Shop in a single routine. Discover how senior marketers can build a 2026 plan that backs creators, AI and experiential retail while keeping budgets, platforms and CFOs on side. If you work in beauty, your 2026 planning deck probably looks slightly unhinged.
On one slide, you have Rhodeheading into Sephora, immersive pop ups, AR mirrors and AI skin diagnostics. On the next, TikTok Shop is now the UK’s fourth-largest beauty retailer, with roughly one beauty product sold every second.