5 Holiday email mistakes that drive customers away

Validity surveyed 1,000 U.S. consumers, revealing what drives them to open, engage with, or unsubscribe from holiday emails. This holiday season, consumers signal that they want transparency, real discounts and thoughtful timing, not inbox overload or misleading subject lines. Retailers that continue to rely on volume over value risk unsubscribes and missed opportunities.
Here’s what consumers told us about what’s working, what’s not, and what brands can do to improve their holiday email performance.