Only 13% of consumers say they’ve had an AI complete a purchase after it guided them to a website, but 70% say they feel at least somewhat comfortable with an AI agent making purchases on their behalf.
Industry Insights Blog
Consumers embrace AI for research, but few have allowed it to make purchases
Only 13% of consumers say they’ve had an AI complete a purchase after it guided them to a website, but 70% say they feel at least somewhat comfortable with an AI agent making purchases on their behalf.




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