Turn gift subscriptions into a holiday growth engine

Gift subscriptions aren’t just a nice-to-have holiday promo — they can be one of the most efficient ways to drive new readership and recurring revenue. The trick is to stop treating them like a one-off December campaign and start thinking of them as a system: a growth engine that kicks into high gear during the holidays but keeps running all year long.
In this post, we’ll walk through how to segment your audience, build gifter and giftee journeys, and optimize your workflows so every gift subscription has the chance to become a long-term subscriber.