B2B content and marketing trends: Insights for 2026

AI doesn’t dominate the newly released B2B Content and Marketing Trends: Insights for 2026 report. Over 1,000 B2B marketers reveal what they’re doing with and without AI, the impact of their programs, and their plans for next year.
AI has hijacked the marketing conversation. It’s the headline, the panel topic, the silver bullet everyone swears they’re loading. If you believed the hype, you’d think everything else in marketing had been pushed to the margins.