Everything you need to know about Ulta’s new UB Marketplace

Ulta Beauty’s highly-anticipated digital marketplace, called the UB Marketplace, has officially launched. “Internally, we call it the second floor of the E-comm store, [or] a digital mezzanine,” Josh Friedman, svp of e-commerce and digital at Ulta Beauty, told Glossy. “[It’s filled with] the things you would expect or hope you would find on ulta.com that we typically haven’t carried before [due to space constraints].”