Think AI can scale personalization alone?

Customers expect content tailored for them. In fact, 71% of consumers say  it’s “critical” for brands to anticipate their needs and serve relevant content in the moment. But only 34% believe brands actually deliver.
The disconnect doesn’t signify a lack of effort, but a lack of scale. Real personalization is about reaching every customer with the right content at the right time. That requires more than just creating extra email banners. You have to build a robust content engine that runs reliably at speed.